What do you do at Market Gravity?
Two things. First, client work. This involves scoping out new opportunities, launching propositions and developing new strategies for clients. I also help to spread the ‘corporate entrepreneur’ word, co-writing Defying Gravity – Adventures of a Corporate Entrepreneur, the ‘business novel’ that tracks the bumpy journey of a startup within a large telco.
What did you do before Market Gravity?
I have always led a double life as a novelist and an innovation consultant. While working on my first novel, Golden Handcuffs, I worked for a consumer trends agency called The Henley Centre (now The Futures Company) and from there, I started working directly for clients including Bauer Media, The Guardian Group, Absolute Radio and Cocosa. Having published some of my own novels and undertaken the operations, distribution, marketing, finance and PR, I am well positioned to empathise with clients who lack budget, resources or industry support!
What do people come to you to ask?
I am often asked about the impact that a consumer trend or regulatory change will have on an industry, and how a business can exploit that change. An example is the digitisation of print media, which overlaps with my expertise in the book publishing world with the shift to ebooks. Business models have to change in order to monetise this shift.
What is your passion outside of work?
It’s not quite ‘outside of work’, but… Writing. I’m currently working on my seventh novel, due out in Jan 2013. I also play in a semi-professional string quartet, No Strings Attached, and I play football – somewhat less professionally!
What is your favourite innovation?
The ebook – the most exciting and empowering innovation to hit the publishing world since Caxton and Gutenberg.