Market Gravity at King's College London

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Market Gravity at King's College London

2 February 2012

Many thanks to Sarika Pruthi and her Entrepreneurship and Venture Capital class for welcoming us to present at King's yesterday.

We talked about why entrepreneurs in big companies are important and what it's like to launch a new venture within a corporation, using some of the key lessons from our book, Defying Gravity. Great to see so many students excited by the subject and to hear about their own entrepreneurial activities!

Robin Scarborough


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Our clients include many blue-chip organisations

  • Royal Mail
  • Elexon
  • Smiths
  • Standard Life
  • SSE
  • Coutts
  • RBS
  • VISA Europe
  • Legal and General
  • Barclaycard
  • Barclays
  • BT
  • Philip Clarke

    Connect on LinkedIn

    What do you do at Market Gravity?

    As a Partner, I’m responsible for managing some of our major accounts, as well as working on a range of external and internal projects. Partners at Market Gravity aren’t like those in other firms; we’re hands-on, very involved with client work, often running sessions, designing solutions and constantly finding ways to be more disruptive in our thinking. 

    What did you do before Market Gravity?

    It’s all been about growth – whether in consulting (I’ve worked in both global and boutique firms), in the corporate world (I set up and ran the innovation team at VocaLink, the UK payment backbone) or in start-up mode (I’ve launch three start-ups – in MBA recruitment, digital payments and a coffee subscription business).

    What do people come to you to ask?

    All sorts. I have an unnatural, Jedi-like ability to find the answer to almost any question on Google. I have a habit of finding answers, even when I’m not asked, which is, I imagine, slightly annoying. 

    What is your passion outside of work?

    Much of my life outside work hinges around my young family. I turn to highly inefficient cars, good wine and my church in order to recover.

    What is your favourite innovation?

    Modern pain relief. The first mainstream forms of anaesthesia (Chloroform and Ether) were only introduced 150 years ago. Can you imagine what it would feel like to undergo serious surgery without anaesthesia? Torturous. Modern society and medicine simply wouldn’t function without it.

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    Philip Clarke
  • Richard Warmsley

    Connect on LinkedIn

    What did you do before Market Gravity?

    After studying economics at the University of Nottingham, I began my career running a small business and in retail as a marketing graduate with Boots. Then I worked on growing mobile internet from niche proposition to mass-market commercial scale, leading future proposition development teams for T-Mobile, and Orange at EE. Along the way, I've launched digital music, mobile TV, payment services and broadband propositions, whilst working on brand marketing projects, international proposition programmes and mobile data network strategy. Most recently, I took time out to explore Asia and Africa, looking at emerging trends.

    What do people come to you to ask?

    There's a new technology opportunity emerging; How do we use it to build a distinctive new proposition that works for our customers? How could we guide it through our organisation to make it a commercial success for our brand? How can we tell a great story that customers will notice when we launch? And craft beer recommendations - happy to oblige.

    What is your passion outside of work?

    Running keeps everything ticking over and motorbikes help me escape the everyday. Just before joining the team I completed a 5 day trek up Mount Kilimanjaro and biked 1,000km off-road through Zambia with Riders for Health. Skiing gets my alpine air fix and a fresh beer is always a good reward. I also cook a mean Thai green curry - I had a whole 1 day’s instruction in Chiang Mai.

    What is your favourite innovation?

    City cycle hire schemes (Paris 'Vélib', London's 'Barclays Bikes', even the Shimanami-Kaido bridges in Japan). They’re cheap, utilitarian, easy for almost anyone, good for the planet, use payment technology that works, and are a great way to see your city differently. Simple, smart city thinking. 

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    Richard Warmsley
  • Martin Moores

    Connect on LinkedIn

    What do you do at Market Gravity?

    I’m a designer working across digital and print projects.

    What did you do before Market Gravity?

    I started out as a print designer working for various companies as well as a freelancer working for my own clients. I have also taught myself digital skills and have designed and built several websites for my own business.

    What do people come to me and ask for?

    Anything and everything design, I liase across departments to create whatever is required bringing ideas to life on page and on screen.

    What is your passion outside work?

    I recently built my own bike and very much enjoy riding it as much as I can.  I also like to keep active by playing squash and going swimming as well as catching up with family and friends.

    What is your favorite innovation?

    Wireless technology, it has completely changed the way we go about our everyday lives.  From reading the news on your smart phone deep underground, contactless payments, wireless charging and wearable technology. Who knows what the future hold? 

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    Martin Moores

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  • Peter Sayburn

    Connect on LinkedIn

    What do you do at Market Gravity?

    I am one of the founding partners and Managing Director. Building our business is really exciting, but I also love projects and the challenge of developing a new concept and getting it to market.  I’ve worked in all the big service sectors over the past 15 years, especially Retail Financial Services, Telecoms and Energy. I enjoy leading training events and I regularly speak to universities and companies on my favourite subject – corporate entrepreneurship. I am co-author of our business novel Defying Gravity: adventures of a corporate entrepreneur.

    What did you do before Market Gravity?

    Before founding Market Gravity, I was a partner at Edengene where I led growth and innovation projects with companies such as BT, npower and Standard Life.  Before that I was a member of the fast-growing Digital Business Strategy team at Cambridge Technology Partners, where I launched several new internet-based ventures. 

    What do people come to you to ask?

    Please ask me about the best approach to new service design in big companies.  I have learned three things about big company innovation over the years: 
    1) A business case is no longer enough. To get any great idea launched in a big company, you’ve got to build excitement. You have to bring it to life and show them the future to take other people with you. 
    2) You can’t just test things with customers; you’ve got to get them involved. Your customers can help you to design your future products, once you learn how to work together.
    3) The best innovation comes from the fusion of three disciplines (insight, commerciality and design). While it doesn’t always make for an easy life, a team of people who bring these different skills can achieve amazing results!  At Market Gravity, we apply these principles to every project.

    What is your passion outside of work?

    I am a retired runner, enthusiastic armchair athlete and lover of live music.

    What is your favourite innovation?

    Bill Bowerman, founder of Nike created my favourite innovation when he poured liquid rubber into his wife’s waffle iron to create the first modern running shoe – thanks Bill!

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    Peter Sayburn
  • Katie Small

    Connect on LinkedIn

    What did you do before Market Gravity?
    Before joining MG I worked at a business strategy consultancy focusing on the management, design and delivery of strategy and marketing projects for a wide range of multi-nationals including InterContinental Hotels Group and Diageo.
    I worked with a range of stakeholders to address a variety of marketing and strategy challenges including the development of corporate, brand, portfolio and market strategies and innovation and proposition toolkits.

    What do people come to you to ask?
    I am often asked how to use data to tell the story.

    What is your passion outside of work?
    Adventuring and eating. Exploring new places in the UK and abroad and discovering new restaurants and cuisines.
    And sweets... I have a dangerously sweet tooth so bring me a bag of Percy Pigs and I’ll help you out with whatever you need!

    What is your favourite innovation?
    Google Maps. It has significantly improved the ease at which we can move around. With a smartphone and some signal you can instantly find out where you are and how to get to wherever you need to go. Using multiple sources of information including the phones of those around you, as well photos taken by the Street View vans, it’s useful all over the globe (providing you are not in a signal black hole) and encourages spontaneity. Quick detour to Easter Island anyone?

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    Katie Small
  • Annika Bruysten

    Connect on LinkedIn

    What did you do before Market Gravity?
    My background lies in combining business thinking with design insight. I worked for various design and innovation consultancies in Germany, Spain and the UK bridging the abyss between business and design. My clients included bluechips such as Intel, Vodafone and BBVA, as well as governmental and educational institutions.

    What do people come to you to ask?
    Friends and family often seek me out for gift ideas, which means that during the holidays I often end up helping everyone to wrap their presents and orchestrating the whole experience. In a professional context I get asked about applying ethnographic research methodologies to business problems and how to frame immersive customer research propositions.

    What is your passion outside of work?
    I am very passionate about crafting, cooking, baking, repairing little fiddly things and making stuff in general. I always have some little project or other going on and love having friends over to celebrate a good meal. Currently I am experimenting with Arduino, an open-source single-board microcontroller, that was developed to make physical computing accessible to designers. By attaching sensors and interfaces to the arduino you can create interactive objects and environments.

    What is your favourite innovation?
    This is in a constant shift. Currently I am fascinated by innovative ways of connecting things and making them talk, so chirp.io is quite high on my list right now. It is an app that enables you to share things by turning your data into sound. Anything that has a speaker can "chirp" data - essentially turning it into a song. This song can then be decoded by anyone with the app. Check it out: http://www.youtube.com/watch?v=D_mvmu8wgRI&feature=related

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    Annika Bruysten

    Blog

    Practicing Observation Read more

    Posted 5 months ago
  • Nike Siffre

    Connect on LinkedIn

    What do you do at Market Gravity?

    I’m in charge of bringing to life our best kept secrets and telling our story in as many engaging and relevant ways as possible. And hopefully making Market Gravity famous one day!  

    What did you do before Market Gravity?

    Marketing, comms and branding has been what I do for almost 20 years.  I’ve worn a fair few hats, working both client and agency side and then more recently as a freelance consultant.  My experiences have involved big brands, tiny startups and small businesses alike - within Events, Retail, Financial Services, Media and Telecoms, as well as the non-profit sector. 

    Across all that time one thing has held true.  Put your customer and your employees at the heart of your brand.  Find out what they want, give them what they need and keep them interested.  Simple, no?

    What do people come to me and ask for?

    I’m practical, straight talking and like to keep things simple.  Come to me if you need a wet wipe or a plaster, an honest opinion, or help on getting to the root of something complicated.  On the flip side I love a good gossip and seem to get a lot of requests for my chocolate and cherry brownies.

    What is your passion outside work?

    Music, food, wine and travel.  I have two little boys, so I use music to block out their noise and practice my embarrassing mum dance moves. Food and wine I hope need no explanation. Travel is momentarily confined to destinations within 2 hours, featuring swimming pools, until the kids are old enough to carry a backpack without complaining.  I also run (out of necessity) and practice yoga (out of love). 

    What is your favourite innovation?

    Anything and everything that allows me to discover and listen to music, wherever I am.  When I went backpacking after Uni I made room in my rucksack for a Sony Walkman and 10 of my favourite tapes (and yes I do mean the small rectangular things with little reels inside them).   And I clearly remember having to ask a bearded shop assistant at Our Price if I could listen to the latest Prince record (and yes I do mean Vinyl) in the listening booth, so I could decide whether to buy it (I did).  Thank you ITunes, Spotify, Last FM, Shazam, Amazon Cloud Player, Sonos and all the other music sites, devices and apps I’ve yet to enjoy.  

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    Nike Siffre

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  • Charlie Curtis

    Connect on LinkedIn

    What do you do at Market Gravity?
    As a Principal Consultant I design and lead projects, working closely with our clients on innovation strategies, customer propositions and ideally building fully operational new businesses from scratch.

    What did you do before Market Gravity?
    Lots of things. Growth strategies and start-up venture support in all sorts of areas ranging from: ice cream; underwater welding; university research and education; clean fuels; the supply of drilling rigs; cardboard recycling; energy management; mining; training; sports cars; safe water supply in India; retail banking; telecoms; oil and gas; social media; corporate sustainability; insurance. I am somewhat of a generalist

    What do people come to you to ask?
    How is this business going to make money? How’s it going to work? What’s going to go pear shaped and how can we try and stop it? How should we go about making it happen? Can I have a cup of tea please?

    What is your passion outside of work?
    Sitting on the edge of a small sailing boat for long periods of time staring at waves (or on one memorable voyage staring at icebergs, leopard seals and penguins). Trying to live a more sustainable lifestyle by riding my bike a lot, taking long train journeys and eating a bit less meat.

    What is your favourite innovation?
    Like finding the Higgs Bosun but with significantly more economic and social impact, in 1736  a simple carpenter solved the scientific problem of his age - longitude. Over 40 years he developed and perfected a clock that would keep perfect time at sea, allowing seafarers for the first time ever to know their exact east west location.  Modern GPS now makes it easier but John Harrison made it possible. His practical, tinkering trial and error approach ended up preventing thousands of shipwrecks, saved countless lives and completely revolutionised the cost and risk of maritime trade

     

    Email Charlie
    Charlie Curtis
  • Iain Montgomery

    Connect on LinkedIn

    What did you do before Market Gravity?
    Prior to joining I spent nearly a year travelling in Latin America and making a start on learning Spanish. Before then I was a consultant working on Commercial Due Diligence for Private Equity deals across multiple sectors including construction, energy and education as well as major strategy projects in the travel and support services spaces. My first job was in finance for BAE Systems.

    What do people come to you to ask?
    People usually pick my brains for my vast array of obscure knowledge. I'm pretty helpful for understanding the commercial background of industries, their growing trends and the strategies behind them. Friends and family tend to rope me into pub quizzes.

    What is your passion outside of work?
    I'm usually associated with my football team and can frequently be found screaming my lungs out on terraces supporting (or bemoaning) my beloved Burnley. I've also got a passion for travel and always on the lookout for the next cool new destination.

    What is your favourite innovation?
    Budget airlines are brilliant, being able to fly somewhere for the price of a cheap dinner is something that's opened up the world to so many people, whether they want to explore new places or see more of their friends and family.

    Email Iain
    Iain Montgomery

    Blog

    BLOG: The Future is Transparent Read more

    Posted 2 months ago
  • Aaron Sidwell

    Connect on LinkedIn

    What do you do at Market Gravity?

    Im the head of design

    What did you do before Market Gravity?

    I worked as a full time artist for several years, learning how to create my own website and run my own business, I still receive commissions today from some great people! I went on to design for BMW, MINI, Vodafone and worked up my understanding of both UX and UI, Was then the head of design for Barclays globally, my main accomplishments were working with the team that saw Pingit and Barclays mobile banking come to market along with some other great products. 

    What do people come to me and ask for?

    For my opinion on all things design, I lead a team of designers and with them create great user experiences, interaction models and beautiful visual designs.

    What is your passion outside work?

    I have just moved to London so I am out socialising a lot, going to new places to eat and meeting new people. I have a very creative girlfriend and together we work on creative projects.

    What is your favourite innovation?

    iPhone – This changed the way people are, how they act, how they socialise, how they record, and how they play. It has sparked creation of so much work both with competing platforms and applications which have impacted so many lives! It is almost as important as paper, we can’t do without it. You see one where ever you go and brought the true mobile computer to your fingertips.

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    Aaron Sidwell

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  • Carlene Carter

    What did you do before Market Gravity?

    I spent 9 years working for a brand strategy agency.  It was a start-up agency with a highly established professional team. My role combined front of office and finance.  The team were small but highly eminent professionals, the clients were big and sometimes famous and we certainly punched above our weight. 

    What do people come to me and ask for

    My friends think I’m the voice of reason and that I’m calm and sensible.  I don’t mince my words so friends know I’m going to keep it real – so usually my friends seek advice on a broad scope of things, from career advice to relationship advice.  Also because of my background in finance I’m asked anything from what is the percentage of this to why is my tax code X

    What is your passion outside work?

    I love watching movies especially the kind that have you gripping on the edge of your seat and also the ones that you laugh out loud as well as have you hoping no one in the cinema sees your sore eyes because you’ve cried so much.  When I’m not laughing or crying at the cinema, I love singing and walking but not at the same time for fear of being classified insane!

    What is your favourite innovation?

    Thank heavens for Satellite Navigation; I would be literally lost without that little voice telling me when to turn and which lane I should be in.  A few years ago I drove not only with the biggest A to Z ever but also with a magnifying glass so that I could read the small print – I feel liberated now that I always have my sat nav with me.

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    Carlene Carter

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  • Paul Bowman

    What did you do before Market Gravity?

    I’ve pretty much spent most of my career developing and delivering new propositions.  I’ve done this for big companies, small companies and for myself in China.  The successes (and of course failures) I’ve experienced along the way has taught me two important lessons;  SIMPLIFICATION and MOMENTUM are key to developing and delivering new propositions.

    What do people come to you to ask for?

    Creative thinking.

    What is your passion outside of work?

    That’s an easy one.  Watching my two boys Jake and Oli grow up and being totally amazed how technology and social media is so integral to their everyday lives.

    What’s your favourite innovation?

    That’s a tough one.  I love Amazon for its brutal simplicity.  Nearer to home I love Chop Cloc.  It’s one of a host of new energy efficient solutions that’s really simple to use, plus it’s a home grown British innovation, which is fantastic. 

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    Paul Bowman

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  • James Alford

    What do you do at Market Gravity?
    I’m a Consultant currently working with a Life & Pensions company to transform their customer proposition and business model, taking it from a strategic vision to a realisable capability.
     
    What did you do before Market Gravity?
    I started my career at Deloitte Consulting working across a number of industries and clients. Just before leaving I was working in the Strategic Client Innovation Programme for the Executive to foster Innovation with clients to generate new opportunities and revenue.
     
    What do people come to you to ask?
    I get asked how we can take something as fragile and intangible as an idea through to a viable proposition that can be delivered. I also have an unhealthy ability to pick up random trivia…
     
    What is your passion outside of work?
    I am pretty eclectic in my interests from learning blues trumpet, playing Led Zeppelin (badly) on the Ukulele, driving classic cars and planning a wedding.
     
    What is your favourite innovation?
    The Gutenberg Press… the mechanical movable type printing Johannes Gutenberg invented… it was a key player in the development of the Age of Enlightenment, the Scientific Revolution and formed the basis for humanities ability to share knowledge and understanding.

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    James Alford

    Blog

    BLOG: It just works - CEX Read more

    Posted 4 weeks ago
  • Fiona Manders

    Connect on LinkedIn

    What did you do before Market Gravity?

    I have a media/marketing background having worked as a media planner at Universal McCann for 5 years. During this time I gained experience across all aspects of media planning and buying, focusing in particular on digital comms strategies for FMCG, Luxury, and Financial sectors. Whilst studying Economics at university, and before its demise, I also spent a brief amount of time at Lehman Brothers.

    What do people come to you to ask?

    I am an avid internet shopper, and as a consequence a good bargain hunter. Friends often ask me for advice on where to find things, and I am always happy to help out.

    What is your passion outside of work?

    Films and travelling. I love dreaming of or visiting different places and countries. Sadly I’m not a great cook, so leave my other passion food to eating out and trying new foods.

    What is your favourite innovation?

    Search engines.
    With the help of Google I have just discovered that there are currently 644 million active web pages online, and that there are an additional 150,000 web pages created daily. There is so much information available to us via the internet, which would be so chaotic without the help of search engines.Not only can it help you answer a difficult pub quiz question, it also facilitates almost everything we do. For example in just a few quick searches I have found out that Luck Chip E2 9AG is currently voted the best place to go for a burger in London. I’ve booked a table, sent directions to a friend and have also checked out film times in the area in less than 5 minutes. Simples.

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    Fiona Manders

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    Posted 5 months ago
  • James Roylance

    Connect on LinkedIn

    What did you do before Market Gravity?

    After studying Geography at Oxford I travelled the globe throwing myself into different places and experiences. I then spent four years at a global management consultancy making processes and people in big business as efficient as possible. I worked across FMCG, FS and the public sector.

    What do people come to you to ask?

    I am handy at fleshing out big ideas and turning them into real propositions for real people. Outside of work I have an uncanny ability to help my friends and family realise how much they spend and then source them some juicy deals!

    What is your passion outside of work?

    I love travelling and seeing new places and have had two gap years to fill my quota. While at home, I am an avid movie watcher and seem to spend an inordinate amount of time surfing apps, especially home buying ones even though I’m not trying to buy.

    What is your favourite innovation?

    Crowd funding has really grabbed my attention. It has freed up businesses and investors to a whole new approach to investing. I can’t wait to see where it will stretch to. I have my fingers crossed for a concept around crowd funded home ownership and ‘crowd landlords’.

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    James Roylance
  • Robin Scarborough

    Connect on LinkedIn
    What do you do at Market Gravity?
    I lead client engagements, which have included new growth strategy and execution projects across a range of industries. A highlight has been helping a big UK bank launch a new direct savings business into another European market, where we supported them all the way from entry strategy through to launch.
     
    What did you do before Market Gravity?
    Immediately before joining I did an MBA at HEC Paris, during which I worked in the strategy team of a German solar panel manufacturer. Prior to that, I was at Aviva for six years, mostly in marketing, and business development at Bluecycle, a corporate venture in the insurance salvage industry.
     
    What do people come to you to ask?
    I get asked about developing new propositions and ventures in big companies and how to turn an idea on a piece of paper into a real business. I also talk to people about innovation culture and team capability development. 
     
    What is your passion outside of work?
    I love getting out of the city and into the hills on my mountain bike – there are some pretty good spots just outside London.  I also have a young family who keep me busy and well entertained. 
     
    What is your favourite innovation?
    It’s not popular at the moment but it has to be the internal combustion engine. Where would we be without it?
    Email Robin
    Robin Scarborough
  • Charlie Rowat

    Connect on LinkedIn

    What did you do before Market Gravity?

    Before Market Gravity I worked as a creative in advertising agencies, most notably at BBH where I created digital campaigns for British AirwaysBarnardo’s and Fruit Shoot. 

    What do people come to you to ask?

    All sorts. Though nobody has asked me to make them a tea yet. Which is a shame 'cos I make a good Yorkshire brew. 

    What is your passion outside of work?

    I swim, bike and run and occasionally do all three one after the other. I like to play about with code and make things out of the internet. I’m also writing a screenplay. And I play the guitar. And I wish I could put more time into all of it.  

    What is your favourite innovation?

    The Printing Press. For two reasons. One, when this was invented, information began to be stored and shared en mass. Without it we'd still be in siloed culures, defending our own knowledge for survival. Maybe. Two, I love writing. 

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    Charlie Rowat

    Blog

    BLOG: Quantify This - Wrap UP Read more

    Posted 1 week ago
  • Tim Mueller

    Connect on LinkedIn

    What did you do before Market Gravity?

    Prior to joining MG I worked as a Product Designer and Innovation Consultant, where I developed new products and services for Blue Chip companies and start-ups in various sectors including FMCG, Retail, Utilities, Pharmaceuticals and Chemicals.

    What do people come to you to ask?

    I’m a pretty hands-on and visual person. People often ask me to turn their ideas into something tangible and real. This can range from sketching and graphic design to producing working prototypes. I get a real kick out of creating something real.

    What is your passion outside of work?

    I love hiking and deep sea fishing in my second home New Zealand. Back in London, I try and keep up with the art and design scene and create things of my own.

    What is your favourite innovation?

    The humble paper clip. I think it encompasses everything a new product or service should entail. It’s so simple and functional and uses a material in such a perfect way. We might take it for granted, but fundamentally it is the products like the paper clip that we don’t notice but accept in our daily lives that are truly innovative.

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    Tim Mueller
  • Gideon Hyde

    Connect on LinkedIn

    What do you do at Market Gravity?

    As a co-founder of the business I’m passionate about creating the best Growth and Innovation business in the UK and beyond. This starts with hiring and nurturing the very best people, which I oversee in my role as the People Partner. I also spend a lot of my time with clients, designing new customer propositions and figuring out how to get them quickly to market to have real impact.

    What did you do before Market Gravity?

    It’s all been about creating value for customers. After Uni I worked in advertising, managing established brands and launching new ones. Post MBA I have focused on new business creation, helping big corporates develop and launch new propositions into the market. I also had a brief entrepreneurial stint of setting up a healthy fast food franchise.

    What do people come to you to ask?

    Mostly big, challenging, open ended questions like, “what’s our vision for the future?”; “how can we delight our customers”? and “how should we organise ourselves for growth?”. The cool thing about what we do is it’s all about the future ... you can’t just analyse your way to the answers, it needs to be designed and then acted upon.

    What is your passion outside of work?

    I love being in the Alps, either skiing in the winter or walking in the summer. I’m also learning to play guitar so I can relive 80s rock ballads in the comfort of my living room.

    What is your favourite innovation?

    Nespresso ... it’s so simple and gets me going in the mornings!

    Email Gideon
    Gideon Hyde
  • Philip Konopik

    Connect on LinkedIn

    What do you do at Market Gravity?
    I typically lead client engagements helping our clients identify and quantify opportunities, as well as ideate, develop and bring new customer propositions to market. Customer value and experience coupled with commercial rigour, are the core foundations of this process.
     
    What did you do before Market Gravity?
    Prior to joining MG I spent 4+ years at Capgemini Consulting in Sweden focusing on marketing, sales & services, and later the UK where I managed agile digital projects across both private and public sector as a part of the Digital Transformation team.
     
    What do people come to you to ask?
    For getting things done, often related to market and strategic analysis, digital direct to customer ideation, proposition development and implementation. Having a strong understanding of both business and technology enables me to bridge  the gap between business needs and technical requirements, which is where many projects struggle to communicate and deliver efficiently.
     
    What is your passion outside of work?
    I'm probably happiest when blasting down the face of a wave on any type of surfboard so in terms of a passion surfing is it. As a part of the Nintendo generation my other big passion is gaming, an industry and market which has absolutely exploded in recent years and where the future is looking very bright.
     
    What is your favourite innovation?
    As you might expect in my line of work I am constantly exposed to and searching for the latest innovations across a multitude of industries. As a result my favourite innovation changes frequently. However, I'll stick with something close to heart where innovation and creativity are closely linked and the user experience in my opinion is unparalleled. In short, my favourite innovation is the surfboard.

    Email Philip
    Philip Konopik
  • Kirsten McIntyre

    Connect on LinkedIn

    What did you do before Market Gravity?
    Before Market Gravity I worked as a digital strategy consultant for six years, helping clients use digital to engage effectively with their customers.  I worked across a number of industry sectors, including financial services, pharmaceutical and healthcare and entertainment.  Previously to that I spent seven years working in sales and marketing in the hotel industry.

    What do people come to you to ask?
    I’m very objective so I’m often asked to shape insight into a coherent argument and turn it into actionable strategy.  I can also be relied on for the odd useful framework.

    What is your passion outside of work?
    You can usually find me out and about in London, eating in restaurants, watching films in the cinema and plays in the theatre, visiting exhibitions and museums, laughing at comedy, or cheering at gigs.

    What is your favourite innovation?
    It’s difficult to pick just one, I like innovations that are simple yet make my life easier.  Spotify and Netflix in particular come to mind for their obvious benefits.  I also really admire how they transformed the way we consume content, in an industry frustrated by DRM complexities.

    Email Kirsten
    Kirsten McIntyre
  • Tobi Sotubo

    Connect on LinkedIn

    What did you do before Market Gravity?

    Prior to Market Gravity I worked for a high growth start up. Working closely with private equity funds and strategy consultants helping them to make better placed investment decisions, ultimately by understanding their target markets and customer base. The projects were incredibly diverse, looking into a number of different industries in multiple geographies.

    What do people come to you to ask?        

    Professional questions typically gravitate around marketplace and customer insights, for example what other interesting markets should we be exploring or what drives customer behaviour? Friends and family typically ask for my opinion on their latest purchases or for me to accompany them on shopping trips. 

    What is your passion outside of work?

    I am slightly obsessed with high adrenaline workouts, my favourite of them all being an underground boot camp coined “the hardest workout in the world”. I love meeting up with my friends via our monthly brunch club, where we sample and review London’s best eateries. Spending time with my family and at my local church also keeps me busy. In addition to all of that, I try to somehow keep up with my fashion blog.

    What is your favourite innovation?

    I am fascinated by anything that makes the retail experience seamless and hassle free, especially in a marketplace where services are becoming increasing instantaneous.  Currently my favourite innovation is Shutl, a high speed same day delivery service. Which promises delivery of online shopping orders in 90 minutes or less, often less. For me personally Shutl is redefining the online and impulse shopping experience. I can literally think of something I would like to purchase and have it delivered to me often within the hour, genius! 

    Email Tobi
    Tobi Sotubo
  • David Cowser

    Connect on LinkedIn

    What do you do at Market Gravity?

    As a Principal Consultant I lead growth and innovation projects. Working collaboratively with clients, we help to develop innovation strategies, consumer propositions, identify development roadmaps and launch fully operational businesses within large corporate clients.

    What did you do before Market Gravity?

    Prior to Market Gravity I spent 3 years at a growth strategy consultancy in London, leading the delivery of brand, growth, innovation and competitor strategies for drinks firms like Diageo and Red Bull. Before that, I worked in the Strategy practice of Accenture for over 6 years, helping FTSE 100 financial services and energy firms define their corporate and functional growth strategy.

    What do people come to you to ask?

    Lots of things. In work it’s normally for ideas on a problem they’re looking to solve, or structuring an approach, that kind of thing.

    What is your passion outside of work?

    Taking big trips to far away sunny places. Squash, golf, maybe some tennis. Constantly trying sort out my decaying flat… there’s currently a massive damp patch in the middle of a wall…

    What is your favourite innovation?

    It’s going to make me sound lazy, but I’m going for the TV. Imagine a life without one? We’d all sit around looking at each other. Madness.

    Email David
    David Cowser
  • Jasveer Sidhu

    Connect on LinkedIn

    What did you do before Market Gravity?

    Prior to life at Market Gravity I was a market researcher, working with media, technology and FMCG brands. Projects were varied in brief and methodology, but always centered providing insight (and data) to answer key business questions.

    What do people come to you to ask?

    How do consumers think, how to contextualize a dataset, or how did I make that cheesecake! I am also known as a good listener, so I am often the person to come to for outside advice or just a good chat and cuppa!

    What is your passion outside of work?

    Making the most of London, going on long walks or cycle rides exploring new areas is pretty high on my list. I fill the rest of my time outside of work with eating/cooking, sports – mainly watching nowadays, and my two little brothers who keep me up-to-date with all the pre-teen trends!

    What is your favourite innovation?

    Of course, I am constantly amazed at the technological and social realms at the moment, everything is so progressive and once in a while a total innovation comes along that redirects and reshapes things. But I have to say one of my all-time favourite innovations is the Peter’s projection. A map projection that represents landmasses based on their physical size, reducing distortion of landmasses further from the equator as the longstanding Mercator projection did. The Peter’s projection opened up maps to a new arena of uses and meanings.

    Email Jasveer
    Jasveer Sidhu
  • Cameron Maxwell

    What did you do before Market Gravity?
    Prior to joining market gravity I worked at a growth strategy consultancy driving the development of impactful strategies for a variety of FMCGs across the globe.  I started my career at Unilever in a number of sales and marketing roles.

    What do people come to you to ask?
    People often come to ask me to help them  look at a problem through a different lens or to develop an engaging way to communicate content.

    What is your passion outside of work?
    London has such a vibrant art scene, I love getting out and checking out different events, even if I don’t understand the art half the time.

    What is your favourite innovation?
    My favourite innovation is youtube. It inspired millions of people to become content creators, rather than just viewers.  I find being able to watch a free tutorial on design software and quickly switching to videos of a cat playing a keyboard incredibly appealing.

    Email Cameron
    Cameron Maxwell
  • Harriet Mason

    What did you do before MG?

    My career to date has focused on launching new ventures and evolving existing client propositions, albeit in very different market contexts. Prior to joining the MG team, I spent three years developing a biometric technology start-up in the US, before crossing back over the pond to help Kanye West launch his fashion label. Most recently, I worked in the retail and ecommerce space, advising clients on how to remain agile in the rapidly changing environment they face.

    What do people come to you to ask?

    Having worked on either side of the B2C/B2B fence, I am often asked to share my perspective on how to tailor the offer and customer experience to meet the needs of each group. Since I’m also an enthusiastic advocate of the English language, I’m something of a go-to for all things grammatical and for a good pun when people need a laugh (or a groan). 

    What is your passion outside of work?

    I’ve always been intrigued and delighted by foreign cultures, which tends to manifest itself in a fair amount of jetsetting, foreign cinema and literature. I also enjoy donning my chef’s hat as often as I can, whether cooking for friends and family or trying to learn new skills and local delicacies from chefs across Europe. Another love of mine that certainly gets my heart rate up is venturing out on my bike to discover lost country lanes or nifty city cut-throughs.

    What is your favourite innovation?

    Headphones. I love being able to create my own private world wherever I am, and it's always amusing trying to guess what other people are listening to!

    Email Harriet
    Harriet Mason

Market Gravity. All rights reserved 2014

  • Latest Tweets

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