Why it’s easier to get a job at MG than at Costa

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Why it’s easier to get a job at MG than at Costa

21 February 2013

MG’s remuneration model is quite unusual – we pay our brilliant team a low base salary, and then every quarter we share out the profit that we’ve jointly generated. While it’s sometimes difficult to explain it to new recruits, it’s a great way to emphasise the collaborative mindset that underpins everything we do – and more prosaically it protects our bottom line from tight quarters, while heavily rewarding the MG family when we’re doing well.

A cool part of our model is that everyone in the team gets £1000 each year to spend on making themselves more interesting. For some this gets spent on something professional – language training, coaching skills – but others think more expansively – singing lessons, cordon bleu cookery and sailing qualifications.

I’m planning to spend some of my budget on Barista training – either with LSC or the brilliant Collona & Smalls. It’s really cheap, just a few hundred pounds to cover everything imaginable, and if things don’t work out at MG, perhaps it’ll support a new career path.

Or not, as it turns out.

The BBC reports today that 8 barista jobs at a Nottingham branch of Costa attracted 1,700 applications. That’s a success ratio of almost 200:1. Contrast that with MG, where we tend to hire 1 in 20 people who enter our process.

I find it incredibly depressing that skilled individuals, with deep experience of retail and customer service are throwing themselves at opportunities like this that barely pay a living wage. Nothing against Costa (although their coffee is terrible), but it’s hardly the best job in the world is it?

Now, more than ever, the UK needs a generation of business creators to step-up and create new wealth, and new value-adding jobs. Last week, nearly 9,000 people took the plunge and started up their own business acrrosing to Startup Britain. Good luck to them – Britain needs you.

Philip Clarke


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Our clients include many blue-chip organisations

  • npower
  • Coutts
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  • Smiths
  • SSE
  • Iain Montgomery

    Connect on LinkedIn

    What did you do before Market Gravity?
    Prior to joining I spent nearly a year travelling in Latin America and making a start on learning Spanish. Before then I was a consultant working on Commercial Due Diligence for Private Equity deals across multiple sectors including construction, energy and education as well as major strategy projects in the travel and support services spaces. My first job was in finance for BAE Systems.

    What do people come to you to ask?
    People usually pick my brains for my vast array of obscure knowledge. I'm pretty helpful for understanding the commercial background of industries, their growing trends and the strategies behind them. Friends and family tend to rope me into pub quizzes.

    What is your passion outside of work?
    I'm usually associated with my football team and can frequently be found screaming my lungs out on terraces supporting (or bemoaning) my beloved Burnley. I've also got a passion for travel and always on the lookout for the next cool new destination.

    What is your favourite innovation?
    Budget airlines are brilliant, being able to fly somewhere for the price of a cheap dinner is something that's opened up the world to so many people, whether they want to explore new places or see more of their friends and family.

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    Iain Montgomery
  • Philip Clarke

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    What do you do at Market Gravity?

    As a Partner, I’m responsible for managing some of our major accounts, as well as working on a range of external and internal projects. Partners at Market Gravity aren’t like those in other firms; we’re hands-on, very involved with client work, often running sessions, designing solutions and constantly finding ways to be more disruptive in our thinking. 

    What did you do before Market Gravity?

    It’s all been about growth – whether in consulting (I’ve worked in both global and boutique firms), in the corporate world (I set up and ran the innovation team at VocaLink, the UK payment backbone) or in start-up mode (I’ve launch three start-ups – in MBA recruitment, digital payments and a coffee subscription business).

    What do people come to you to ask?

    All sorts. I have an unnatural, Jedi-like ability to find the answer to almost any question on Google. I have a habit of finding answers, even when I’m not asked, which is, I imagine, slightly annoying. 

    What is your passion outside of work?

    Much of my life outside work hinges around my young family. I turn to highly inefficient cars, good wine and my church in order to recover.

    What is your favourite innovation?

    Modern pain relief. The first mainstream forms of anaesthesia (Chloroform and Ether) were only introduced 150 years ago. Can you imagine what it would feel like to undergo serious surgery without anaesthesia? Torturous. Modern society and medicine simply wouldn’t function without it.

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    Philip Clarke
  • Peter Sayburn

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    What do you do at Market Gravity?

    I am one of the founding partners and Managing Director. Building our business is really exciting, but I also love projects and the challenge of developing a new concept and getting it to market.  I’ve worked in all the big service sectors over the past 15 years, especially Retail Financial Services, Telecoms and Energy. I enjoy leading training events and I regularly speak to universities and companies on my favourite subject – corporate entrepreneurship. I am co-author of our business novel Defying Gravity: adventures of a corporate entrepreneur.

    What did you do before Market Gravity?

    Before founding Market Gravity, I was a partner at Edengene where I led growth and innovation projects with companies such as BT, npower and Standard Life.  Before that I was a member of the fast-growing Digital Business Strategy team at Cambridge Technology Partners, where I launched several new internet-based ventures. 

    What do people come to you to ask?

    Please ask me about the best approach to new service design in big companies.  I have learned three things about big company innovation over the years: 
    1) A business case is no longer enough. To get any great idea launched in a big company, you’ve got to build excitement. You have to bring it to life and show them the future to take other people with you. 
    2) You can’t just test things with customers; you’ve got to get them involved. Your customers can help you to design your future products, once you learn how to work together.
    3) The best innovation comes from the fusion of three disciplines (insight, commerciality and design). While it doesn’t always make for an easy life, a team of people who bring these different skills can achieve amazing results!  At Market Gravity, we apply these principles to every project.

    What is your passion outside of work?

    I am a retired runner, enthusiastic armchair athlete and lover of live music.

    What is your favourite innovation?

    Bill Bowerman, founder of Nike created my favourite innovation when he poured liquid rubber into his wife’s waffle iron to create the first modern running shoe – thanks Bill!

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    Peter Sayburn
  • Richard Warmsley

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    What did you do before Market Gravity?

    After studying economics at the University of Nottingham, I began my career running a small business and in retail as a marketing graduate with Boots. Then I worked on growing mobile internet from niche proposition to mass-market commercial scale, leading future proposition development teams for T-Mobile, and Orange at EE. Along the way, I've launched digital music, mobile TV, payment services and broadband propositions, whilst working on brand marketing projects, international proposition programmes and mobile data network strategy. Most recently, I took time out to explore Asia and Africa, looking at emerging trends.

    What do people come to you to ask?

    There's a new technology opportunity emerging; How do we use it to build a distinctive new proposition that works for our customers? How could we guide it through our organisation to make it a commercial success for our brand? How can we tell a great story that customers will notice when we launch? And craft beer recommendations - happy to oblige.

    What is your passion outside of work?

    Running keeps everything ticking over and motorbikes help me escape the everyday. Just before joining the team I completed a 5 day trek up Mount Kilimanjaro and biked 1,000km off-road through Zambia with Riders for Health. Skiing gets my alpine air fix and a fresh beer is always a good reward. I also cook a mean Thai green curry - I had a whole 1 day’s instruction in Chiang Mai.

    What is your favourite innovation?

    City cycle hire schemes (Paris 'Vélib', London's 'Barclays Bikes', even the Shimanami-Kaido bridges in Japan). They’re cheap, utilitarian, easy for almost anyone, good for the planet, use payment technology that works, and are a great way to see your city differently. Simple, smart city thinking. 

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    Richard Warmsley
  • Philip Konopik

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    What do you do at Market Gravity?
    I typically lead client engagements helping our clients identify and quantify opportunities, as well as ideate, develop and bring new customer propositions to market. Customer value and experience coupled with commercial rigour, are the core foundations of this process.
     
    What did you do before Market Gravity?
    Prior to joining MG I spent 4+ years at Capgemini Consulting in Sweden focusing on marketing, sales & services, and later the UK where I managed agile digital projects across both private and public sector as a part of the Digital Transformation team.
     
    What do people come to you to ask?
    For getting things done, often related to market and strategic analysis, digital direct to customer ideation, proposition development and implementation. Having a strong understanding of both business and technology enables me to bridge  the gap between business needs and technical requirements, which is where many projects struggle to communicate and deliver efficiently.
     
    What is your passion outside of work?
    I'm probably happiest when blasting down the face of a wave on any type of surfboard so in terms of a passion surfing is it. As a part of the Nintendo generation my other big passion is gaming, an industry and market which has absolutely exploded in recent years and where the future is looking very bright.
     
    What is your favourite innovation?
    As you might expect in my line of work I am constantly exposed to and searching for the latest innovations across a multitude of industries. As a result my favourite innovation changes frequently. However, I'll stick with something close to heart where innovation and creativity are closely linked and the user experience in my opinion is unparalleled. In short, my favourite innovation is the surfboard.

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    Philip Konopik
  • Charlie Rowat

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    What did you do before Market Gravity?

    Before Market Gravity I worked as a creative in advertising agencies, most notably at BBH where I created digital campaigns for British AirwaysBarnardo’s and Fruit Shoot. 

    What do people come to you to ask?

    All sorts. Though nobody has asked me to make them a tea yet. Which is a shame 'cos I make a good Yorkshire brew. 

    What is your passion outside of work?

    I swim, bike and run and occasionally do all three one after the other. I like to play about with code and make things out of the internet. I’m also writing a screenplay. And I play the guitar. And I wish I could put more time into all of it.  

    What is your favourite innovation?

    The Printing Press. For two reasons. One, when this was invented, information began to be stored and shared en mass. Without it we'd still be in siloed culures, defending our own knowledge for survival. Maybe. Two, I love writing. 

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    Charlie Rowat

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  • Henry Egan

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    What did you do before Market Gravity?

    Before Market Gravity I worked for another growth and innovation consultancy where we focused on helping companies to launch new products and services.

    What do people come to you to ask?

    I’m an early adopter when it comes to technology (too early, a lot of the time!).  People often come to me for recommendations about the latest tools or apps they should be using. Or to help them change the time on the microwave.  

    What is your passion outside of work?

    I’d have to say food and drink. Most weekends you’ll find me in an obscure part of Brooklyn or Queens, seeking out a new restaurant or struggling to find the unmarked speakeasy door. You might also see me wandering around an art gallery pretending to be cultured. Or (still) trying to understand the rules of American football.

    What is your favourite innovation?

    My favourite recent innovation is Phonebloks – the modular smartphone dreamed up by Dutch designer Dave Hakkens. Whether they’ll be able to make a phone that works well and that consumers want to buy remains to be seen. However, Phonebloks is just one example of how trends such as the maker movement and 3D printing will usher in an era of open innovation and collaboration in hardware. 

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  • Dan Taylor

    Connect on LinkedIn

    What do you do at Market Gravity?

    I head up our New York office. Being responsible for building our business in North America is really exciting, but I also love the challenge of designing, developing and delivering new concepts into the market so whilst I focus on developing the business and growing the team, I can often be found working the detail of a client project.

    What did you do before Market Gravity?

    I’ve spent most of my career developing and launching new proposition and ventures, both as a consultant and also client-side at Tesco and most recently as Director of Innovation at British Gas. I’ve also launched a few of my own businesses along the way.

    What do people come to you to ask?

    How can we actually get this done? I find that often corporates are full of great ideas and projects that get stalled due to a whole range of reasons from lack of skills or resources through to bureaucracy and most commonly losing focus on the original idea. That’s where clients need most help and, whatever industry it’s in, I’ve found that innovation succeeds when you:

    • Make it real – There is no substitute for real insight from customers and frontline staff. The first step on any project is always to get out of the building.
    • Bring it to life and create momentum – You can’t ignore corporate bureaucracy and politics but bringing ideas to life with prototypes and iterating quickly based on real customer feedback can generate momentum and get the corporate machine onside.
    • Engage small focused entrepreneurial teams – Our approach is based on our mix of cross-functional entrepreneurs working alongside client teams, and it’s the combination of dedicated resource covering commercial and strategic analysis, customer insight and creative visualization – together with the right mindset, that gets things moving

    What is your passion outside of work?

    I love the basic, peaceful life with my family on our vineyard in Argentina. Normally, I fall short of that and it’s stripped down to a glass of red wine to relax after playing ‘hide & seek’ with my children.

    What is your favourite innovation?

    Apart from every new proposition launch I’ve ever worked on, there’s no contest: the corkscrew. 

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  • Fiona Manders

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    What did you do before Market Gravity?

    I have a media/marketing background having worked as a media planner at Universal McCann for 5 years. During this time I gained experience across all aspects of media planning and buying, focusing in particular on digital comms strategies for FMCG, Luxury, and Financial sectors. Whilst studying Economics at university, and before its demise, I also spent a brief amount of time at Lehman Brothers.

    What do people come to you to ask?

    I am an avid internet shopper, and as a consequence a good bargain hunter. Friends often ask me for advice on where to find things, and I am always happy to help out.

    What is your passion outside of work?

    Films and travelling. I love dreaming of or visiting different places and countries. Sadly I’m not a great cook, so leave my other passion food to eating out and trying new foods.

    What is your favourite innovation?

    Search engines.
    With the help of Google I have just discovered that there are currently 644 million active web pages online, and that there are an additional 150,000 web pages created daily. There is so much information available to us via the internet, which would be so chaotic without the help of search engines.Not only can it help you answer a difficult pub quiz question, it also facilitates almost everything we do. For example in just a few quick searches I have found out that Luck Chip E2 9AG is currently voted the best place to go for a burger in London. I’ve booked a table, sent directions to a friend and have also checked out film times in the area in less than 5 minutes. Simples.

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    Fiona Manders

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  • Annika Bruysten

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    What did you do before Market Gravity?
    My background lies in combining business thinking with design insight. I worked for various design and innovation consultancies in Germany, Spain and the UK bridging the abyss between business and design. My clients included bluechips such as Intel, Vodafone and BBVA, as well as governmental and educational institutions.

    What do people come to you to ask?
    Friends and family often seek me out for gift ideas, which means that during the holidays I often end up helping everyone to wrap their presents and orchestrating the whole experience. In a professional context I get asked about applying ethnographic research methodologies to business problems and how to frame immersive customer research propositions.

    What is your passion outside of work?
    I am very passionate about crafting, cooking, baking, repairing little fiddly things and making stuff in general. I always have some little project or other going on and love having friends over to celebrate a good meal. Currently I am experimenting with Arduino, an open-source single-board microcontroller, that was developed to make physical computing accessible to designers. By attaching sensors and interfaces to the arduino you can create interactive objects and environments.

    What is your favourite innovation?
    This is in a constant shift. Currently I am fascinated by innovative ways of connecting things and making them talk, so chirp.io is quite high on my list right now. It is an app that enables you to share things by turning your data into sound. Anything that has a speaker can "chirp" data - essentially turning it into a song. This song can then be decoded by anyone with the app. Check it out: http://www.youtube.com/watch?v=D_mvmu8wgRI&feature=related

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    Annika Bruysten

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  • Martin Moores

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    What do you do at Market Gravity?

    I’m a designer working across digital and print projects.

    What did you do before Market Gravity?

    I started out as a print designer working for various companies as well as a freelancer working for my own clients. I have also taught myself digital skills and have designed and built several websites for my own business.

    What do people come to me and ask for?

    Anything and everything design, I liase across departments to create whatever is required bringing ideas to life on page and on screen.

    What is your passion outside work?

    I recently built my own bike and very much enjoy riding it as much as I can.  I also like to keep active by playing squash and going swimming as well as catching up with family and friends.

    What is your favorite innovation?

    Wireless technology, it has completely changed the way we go about our everyday lives.  From reading the news on your smart phone deep underground, contactless payments, wireless charging and wearable technology. Who knows what the future hold? 

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    Martin Moores

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  • Eirik Wiig

    Connect on LinkedIn

    What did you do before Market Gravity?

    Prior to joining MG, I worked for Arthur D. Little, a management consultancy, doing projects in the intersection of technology, innovation and strategy. My background is in design, so one of the key reasons for joining MG was its combination of creative and commercial capabilities which I believe are so powerful for creating great innovations. 

    What do people come to you to ask?

    People often use me as a sounding board to help them better understand and decide how they should move forward, or for my opinion on an issue they are reflecting on. Typically I find that asking them good questions has much more impact than when I offer my suggestions. 

    What is your passion outside of work?

    I’m still in awe over London. It has so much to offer. A lot of my time out of work is spent cycling around town and exploring all those weird and wonderful things that London is full of. I also spend many of my weekends abroad – visiting friends, seeing my family in Norway and discovering new cities. Despite being a semi-obsessed cyclist here, I never seem to cycle in other cities. I prefer to just wander off and get utterly lost. It’s the best way to stumble over the inevitable highlight of the trip.

    What is your favourite innovation?

    It’s an easy answer really – the bicycle. I’m thinking primarily about the modern incarnation, but I would simply love to have the chance to try the penny-farthing. The bike is the best, cheapest, fastest and by far the most enjoyable way to get around. In the city, in the country side, going up steep mountains or trying not to fall down on dirt tracks. Imagine a world without cars but where everybody biked – what a world!  

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  • Tiffany Hills

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    What did you do before Market Gravity?

    For a year I worked for RBS & NatWest in a call center. For the first 6 months I was dealing with over drawn accounts working alongside directors. During my last 6 months working for RBS I was completing applications whilst taking payments and setting up payment plans for customers.

    What do people come to me and ask for?

    My friends would describe me as a very outgoing person. They come to me for advice when in complications or dramas; I always give an honest opinion. Many would come to me for fitness advice as I am a very energetic person who loves sport. Some people would relate to me for money advice from my previous background in the bank.

    What is your passion outside work?

    Romantic movies catch me every time. Most of my time outside work consists of my horse. I have a lot of time for her and some weekends I like to compete in showjumping. When I am not horse riding I like to socialize and laugh with my friends. Some evenings consist of a girly night in with a movie.

    What is your favorite innovation?

    My favorite innovation is the smartphone. It has everything you need from day to day, wherever you are. The main thing that stands out for me on a mobile phone are maps. All you need to do is type in your destination and it gets you there. Where would we be without it?

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  • Jessica Tayenjam

    What did you do before Market Gravity?

    Before I joined Market Gravity, I spent 3 years as a consultant at a boutique strategy and execution firm helping B2B technology start-ups grow their businesses.

    Prior to that, I spent a year working for the government on the implementation of new biometric and scanning technologies at border controls.

    What do people come to you to ask?

    I have a bit of a thing for planning, so whether it’s a colleague launching a new project or a mate putting on an event, people ask me to help line things up and keep them on track.

    I have also often been asked to recite all 50 states of the USA in alphabetical order.

    What is your passion outside of work?

    Outside of work, I’m most often to be found on Hampstead Heath in rugby boots and a scrum cap, head to toe in mud and a massive grin on my face.

    What is your favourite innovation?

    Vaccination has to come up trumps – the reduction of childhood mortality and the eradication of some pretty scary diseases definitely make me feel lucky to have been born in the age of modern medicine!

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    Jessica Tayenjam
  • Janine Burrows

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    What did you do before Market Gravity?

    Most recently I have been working as a consulting analyst supporting the development and delivery of a variety of commercial projects for pharmaceutical clients, including AstraZeneca, Sanofi and Nestle. Prior to this I worked as a conference producer, establishing and growing a portfolio of global, corporate events in the pharmaceutical sector, turning market insight into commercially viable and profitable conferences.


    What do people come to you to ask?

    The most common question I get is “do you know who I need to speak to for…?” I like to stay connected, know who is who and identify people’s strengths, so can usually point people in the direction of the right person to help them. Outside of work I’m often used as a sounding board by my friends – being relied upon to give no-nonsense advice and honest feedback.

    What is your passion outside of work?

    I’m afraid of deep, blue water, don’t like salt and get sea sick, so what could be more appropriate for a hobby than scuba diving?! Despite all of the above, I absolutely love it! It must be the biologist in me, as I find marine life endlessly fascinating. On the weekends that I’m unable to scuba dive (unfortunately this is the vast majority) you’ll find me at the gym, having coffee with friends, shopping, filling my belly at one of London’s awesome markets or getting out of London to breathe the country air.

    What is your favourite innovation?

    First launched in 1970, my favourite innovation has got to be the Boeing 747 or “Jumbo Jet”. At the time, it was 2.5 times larger than any other commercial aircraft, increasing capacity and slashing cost. This was the start of budget travel and opened up international travel to millions. It’s crazy to think that little over 40 years ago exploring the world and going abroad on holiday simply wasn’t possible for the vast majority. Now, I couldn’t imagine a life where you couldn’t simply hop on a plane and get far, far away.

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    Janine Burrows
  • Carlene Carter

    What did you do before Market Gravity?

    I spent 9 years working for a brand strategy agency.  It was a start-up agency with a highly established professional team. My role combined front of office and finance.  The team were small but highly eminent professionals, the clients were big and sometimes famous and we certainly punched above our weight. 

    What do people come to me and ask for

    My friends think I’m the voice of reason and that I’m calm and sensible.  I don’t mince my words so friends know I’m going to keep it real – so usually my friends seek advice on a broad scope of things, from career advice to relationship advice.  Also because of my background in finance I’m asked anything from what is the percentage of this to why is my tax code X

    What is your passion outside work?

    I love watching movies especially the kind that have you gripping on the edge of your seat and also the ones that you laugh out loud as well as have you hoping no one in the cinema sees your sore eyes because you’ve cried so much.  When I’m not laughing or crying at the cinema, I love singing and walking but not at the same time for fear of being classified insane!

    What is your favourite innovation?

    Thank heavens for Satellite Navigation; I would be literally lost without that little voice telling me when to turn and which lane I should be in.  A few years ago I drove not only with the biggest A to Z ever but also with a magnifying glass so that I could read the small print – I feel liberated now that I always have my sat nav with me.

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  • Harriet Mason

    What did you do before MG?

    My career to date has focused on launching new ventures and evolving existing client propositions, albeit in very different market contexts. Prior to joining the MG team, I spent three years developing a biometric technology start-up in the US, before crossing back over the pond to help Kanye West launch his fashion label. Most recently, I worked in the retail and ecommerce space, advising clients on how to remain agile in the rapidly changing environment they face.

    What do people come to you to ask?

    Having worked on either side of the B2C/B2B fence, I am often asked to share my perspective on how to tailor the offer and customer experience to meet the needs of each group. Since I’m also an enthusiastic advocate of the English language, I’m something of a go-to for all things grammatical and for a good pun when people need a laugh (or a groan). 

    What is your passion outside of work?

    I’ve always been intrigued and delighted by foreign cultures, which tends to manifest itself in a fair amount of jetsetting, foreign cinema and literature. I also enjoy donning my chef’s hat as often as I can, whether cooking for friends and family or trying to learn new skills and local delicacies from chefs across Europe. Another love of mine that certainly gets my heart rate up is venturing out on my bike to discover lost country lanes or nifty city cut-throughs.

    What is your favourite innovation?

    Headphones. I love being able to create my own private world wherever I am, and it's always amusing trying to guess what other people are listening to!

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    Harriet Mason
  • Kirsten McIntyre

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    What did you do before Market Gravity?
    Before Market Gravity I worked as a digital strategy consultant for six years, helping clients use digital to engage effectively with their customers, developing customer insight, marketing strategies and experiences, and implementation planning. I worked across a number of industry sectors, including financial services, pharmaceutical and healthcare and entertainment.

    What do people come to you to ask?
    I’m pretty excited about the benefit of bringing detailed customer insight into the design process, whether that’s at the start of the process, uncovering unmet needs or testing and iterating concepts, propositions, experiences and prototypes to help improve the end product (or service). I’m often asked to help structure all elements of the customer insight process, from set-up to analysis and interpretation. I’m also pretty handy with anything digital – from digital experience design and prototyping to digital marketing strategies and plans.

    What is your passion outside of work?
    You can usually find me out and about in London, eating in restaurants, watching films in the cinema and plays in the theatre, visiting exhibitions and museums, laughing at comedy, or cheering at gigs.

    What is your favourite innovation?
    It’s difficult to pick just one, I like innovations that are simple and make my life easier. Spotify and Netflix in particular come to mind for their obvious benefits. I also really admire how they transformed the way we consume content, in an industry frustrated by DRM complexities.

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    Kirsten McIntyre

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  • Robin Scarborough

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    What do you do at Market Gravity?
    I lead client engagements, which have included new growth strategy and execution projects across a range of industries. A highlight has been helping a big UK bank launch a new direct savings business into another European market, where we supported them all the way from entry strategy through to launch.
     
    What did you do before Market Gravity?
    Immediately before joining I did an MBA at HEC Paris, during which I worked in the strategy team of a German solar panel manufacturer. Prior to that, I was at Aviva for six years, mostly in marketing, and business development at Bluecycle, a corporate venture in the insurance salvage industry.
     
    What do people come to you to ask?
    I get asked about developing new propositions and ventures in big companies and how to turn an idea on a piece of paper into a real business. I also talk to people about innovation culture and team capability development. 
     
    What is your passion outside of work?
    I love getting out of the city and into the hills on my mountain bike – there are some pretty good spots just outside London.  I also have a young family who keep me busy and well entertained. 
     
    What is your favourite innovation?
    It’s not popular at the moment but it has to be the internal combustion engine. Where would we be without it?
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  • Tim Mueller

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    What did you do before Market Gravity?

    Prior to joining MG I worked as a Product Designer and Innovation Consultant, where I developed new products and services for Blue Chip companies and start-ups in various sectors including FMCG, Retail, Utilities, Pharmaceuticals and Chemicals.

    What do people come to you to ask?

    I’m a pretty hands-on and visual person. People often ask me to turn their ideas into something tangible and real. This can range from sketching and graphic design to producing working prototypes. I get a real kick out of creating something real.

    What is your passion outside of work?

    I love hiking and deep sea fishing in my second home New Zealand. Back in London, I try and keep up with the art and design scene and create things of my own.

    What is your favourite innovation?

    The humble paper clip. I think it encompasses everything a new product or service should entail. It’s so simple and functional and uses a material in such a perfect way. We might take it for granted, but fundamentally it is the products like the paper clip that we don’t notice but accept in our daily lives that are truly innovative.

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    Tim Mueller

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  • Gideon Hyde

    Connect on LinkedIn

    What do you do at Market Gravity?

    As a co-founder of the business I’m passionate about creating the best Growth and Innovation business in the UK and beyond. This starts with hiring and nurturing the very best people, which I oversee in my role as the People Partner. I also spend a lot of my time with clients, designing new customer propositions and figuring out how to get them quickly to market to have real impact.

    What did you do before Market Gravity?

    It’s all been about creating value for customers. After Uni I worked in advertising, managing established brands and launching new ones. Post MBA I have focused on new business creation, helping big corporates develop and launch new propositions into the market. I also had a brief entrepreneurial stint of setting up a healthy fast food franchise.

    What do people come to you to ask?

    Mostly big, challenging, open ended questions like, “what’s our vision for the future?”; “how can we delight our customers”? and “how should we organise ourselves for growth?”. The cool thing about what we do is it’s all about the future ... you can’t just analyse your way to the answers, it needs to be designed and then acted upon.

    What is your passion outside of work?

    I love being in the Alps, either skiing in the winter or walking in the summer. I’m also learning to play guitar so I can relive 80s rock ballads in the comfort of my living room.

    What is your favourite innovation?

    Nespresso ... it’s so simple and gets me going in the mornings!

    Email Gideon
    Gideon Hyde
  • Cameron Maxwell

    What did you do before Market Gravity?
    Prior to joining market gravity I worked at a growth strategy consultancy driving the development of impactful strategies for a variety of FMCGs across the globe.  I started my career at Unilever in a number of sales and marketing roles.

    What do people come to you to ask?
    People often come to ask me to help them  look at a problem through a different lens or to develop an engaging way to communicate content.

    What is your passion outside of work?
    London has such a vibrant art scene, I love getting out and checking out different events, even if I don’t understand the art half the time.

    What is your favourite innovation?
    My favourite innovation is youtube. It inspired millions of people to become content creators, rather than just viewers.  I find being able to watch a free tutorial on design software and quickly switching to videos of a cat playing a keyboard incredibly appealing.

    Email Cameron
    Cameron Maxwell

    Blog

    BLOG: East Coast Tech Read more

    Posted 2 months ago
  • Katie Small

    Connect on LinkedIn

    What did you do before Market Gravity?
    Before joining MG I worked at a business strategy consultancy focusing on the management, design and delivery of strategy and marketing projects for a wide range of multi-nationals including InterContinental Hotels Group and Diageo.
    I worked with a range of stakeholders to address a variety of marketing and strategy challenges including the development of corporate, brand, portfolio and market strategies and innovation and proposition toolkits.

    What do people come to you to ask?
    I am often asked how to use data to tell the story.

    What is your passion outside of work?
    Adventuring and eating. Exploring new places in the UK and abroad and discovering new restaurants and cuisines.
    And sweets... I have a dangerously sweet tooth so bring me a bag of Percy Pigs and I’ll help you out with whatever you need!

    What is your favourite innovation?
    Google Maps. It has significantly improved the ease at which we can move around. With a smartphone and some signal you can instantly find out where you are and how to get to wherever you need to go. Using multiple sources of information including the phones of those around you, as well photos taken by the Street View vans, it’s useful all over the globe (providing you are not in a signal black hole) and encourages spontaneity. Quick detour to Easter Island anyone?

    Email Katie
    Katie Small
  • Tobi Sotubo

    Connect on LinkedIn

    What did you do before Market Gravity?

    Prior to Market Gravity I worked for a high growth start up. Working closely with private equity funds and strategy consultants helping them to make better placed investment decisions, ultimately by understanding their target markets and customer base. The projects were incredibly diverse, looking into a number of different industries in multiple geographies.

    What do people come to you to ask?        

    Professional questions typically gravitate around marketplace and customer insights, for example what other interesting markets should we be exploring or what drives customer behaviour? Friends and family typically ask for my opinion on their latest purchases or for me to accompany them on shopping trips. 

    What is your passion outside of work?

    I am slightly obsessed with high adrenaline workouts, my favourite of them all being an underground boot camp coined “the hardest workout in the world”. I love meeting up with my friends via our monthly brunch club, where we sample and review London’s best eateries. Spending time with my family and at my local church also keeps me busy. In addition to all of that, I try to somehow keep up with my fashion blog.

    What is your favourite innovation?

    I am fascinated by anything that makes the retail experience seamless and hassle free, especially in a marketplace where services are becoming increasing instantaneous.  Currently my favourite innovation is Shutl, a high speed same day delivery service. Which promises delivery of online shopping orders in 90 minutes or less, often less. For me personally Shutl is redefining the online and impulse shopping experience. I can literally think of something I would like to purchase and have it delivered to me often within the hour, genius! 

    Email Tobi
    Tobi Sotubo
  • David Cowser

    Connect on LinkedIn

    What do you do at Market Gravity?

    As a Principal Consultant I lead growth and innovation projects. Working collaboratively with clients, we help to develop innovation strategies, consumer propositions, identify development roadmaps and launch fully operational businesses within large corporate clients.

    What did you do before Market Gravity?

    Prior to Market Gravity I spent 3 years at a growth strategy consultancy in London, leading the delivery of brand, growth, innovation and competitor strategies for drinks firms like Diageo and Red Bull. Before that, I worked in the Strategy practice of Accenture for over 6 years, helping FTSE 100 financial services and energy firms define their corporate and functional growth strategy.

    What do people come to you to ask?

    Lots of things. In work it’s normally for ideas on a problem they’re looking to solve, or structuring an approach, that kind of thing.

    What is your passion outside of work?

    Taking big trips to far away sunny places. Squash, golf, maybe some tennis. Constantly trying sort out my decaying flat… there’s currently a massive damp patch in the middle of a wall…

    What is your favourite innovation?

    It’s going to make me sound lazy, but I’m going for the TV. Imagine a life without one? We’d all sit around looking at each other. Madness.

    Email David
    David Cowser

    Blog

    BLOG: RBS Innovation Gateway Read more

    Posted 2 months ago
  • Jasveer Sidhu

    Connect on LinkedIn

    What did you do before Market Gravity?

    Prior to life at Market Gravity I was a market researcher, working with media, technology and FMCG brands. Projects were varied in brief and methodology, but always centered providing insight (and data) to answer key business questions.

    What do people come to you to ask?

    How do consumers think, how to contextualize a dataset, or how did I make that cheesecake! I am also known as a good listener, so I am often the person to come to for outside advice or just a good chat and cuppa!

    What is your passion outside of work?

    Making the most of London, going on long walks or cycle rides exploring new areas is pretty high on my list. I fill the rest of my time outside of work with eating/cooking, sports – mainly watching nowadays, and my two little brothers who keep me up-to-date with all the pre-teen trends!

    What is your favourite innovation?

    Of course, I am constantly amazed at the technological and social realms at the moment, everything is so progressive and once in a while a total innovation comes along that redirects and reshapes things. But I have to say one of my all-time favourite innovations is the Peter’s projection. A map projection that represents landmasses based on their physical size, reducing distortion of landmasses further from the equator as the longstanding Mercator projection did. The Peter’s projection opened up maps to a new arena of uses and meanings.

    Email Jasveer
    Jasveer Sidhu
  • Paul Bowman

    What did you do before Market Gravity?

    I’ve pretty much spent most of my career developing and delivering new propositions.  I’ve done this for big companies, small companies and for myself in China.  The successes (and of course failures) I’ve experienced along the way has taught me two important lessons;  SIMPLIFICATION and MOMENTUM are key to developing and delivering new propositions.

    What do people come to you to ask for?

    Creative thinking.

    What is your passion outside of work?

    That’s an easy one.  Watching my two boys Jake and Oli grow up and being totally amazed how technology and social media is so integral to their everyday lives.

    What’s your favourite innovation?

    That’s a tough one.  I love Amazon for its brutal simplicity.  Nearer to home I love Chop Cloc.  It’s one of a host of new energy efficient solutions that’s really simple to use, plus it’s a home grown British innovation, which is fantastic. 

    Email Paul
    Paul Bowman

    Blog

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Market Gravity. All rights reserved 2014

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