Why are big services businesses looking to commercialise customer data?
The pursuit of profit from harnessing data in new and more effective ways has become a major corporate agenda across probably almost every industry in the last few years. The term ‘big data’ – more data, from more sources, available faster than ever before – has become part of the business lexicon. The focus of data initiatives ranges from enabling operational improvements within the existing core business through better analytics, all the way to leveraging data assets to develop entirely new products and services.
At MG, we get excited about helping big service businesses grow through new offerings, and we see three converging trends that are driving the commercial data opportunity.Read more 〉