BARCLAYS: Launching a completely new type of savings account into the German market
There was a strategic imperative within the business to launch a product that increased Barclaycard’s liabilities by launching a new and innovative savings product in the German market.
Working closely with the Barclaycard team, Market Gravity assessed the market landscape, identified the areas of opportunity, developed a business plan for the most compelling proposition, helped to sell it into the business and supported the team during the implementation stage, all the way through until launch.
The end result was LeitzinsPlus, Germany’s first online instant-access savings account with an interest rate that is linked to the European Central Bank’s base rate.
Branded Barclays, this was the first consumer product to be launched without the support of a branch or the Barclaycard brand.
“Market Gravity always matched or exceeded my expectations – and I’ve worked with a lot of external consultants. This was one of the smoothest projects I’ve worked on.”
“The interface between my internal team and Market Gravity was seamless. The interim role was played perfectly. Robin was a chameleon, adapting to work with internal stakeholders, junior and senior, as well as external vendors – and he spoke German!”
"Market Gravity was key in running and managing the customer insight, research and proposition development, but most importantly for me, they took it through to implementation, seeding the proposition into the business ahead of launch.
Market Gravity did what it took to make a strategy come to life. They got the details right and took it all the way to implementation."